review
Panels, pitches, party: that was the MENT x EASTSIDE HEROES festival, including MENT MediaNight.
The MENT x EASTSIDE HEROES festival kicked off with panels, pitches and a media party.
Combined power: Moritz and Sebastian from EASTSIDE HEROES and Tamara from MENT are delighted with the successful premiere.
FOTOLOFT Erfurt, 2025
More than 300 participants, 18 keynotes & panels, seven pitches and an unforgettable media party – the premiere of the MENT x EASTSIDE HEROES festival showed just how strong the media and creative industries are in Thuringia. 🚀
As an industry association, our goal is to highlight this diversity, connect stakeholders and provide impetus for the further development of the industry.
💬 Panels
The topics of our panels and keynotes ranged from freelancing to film production, from AI to culture, and from marketing to small and medium-sized businesses. At the microphones: regional representatives from the media, business and creative industries – founders, self-employed people, entrepreneurs and employees.
🚀 Pitches
Seven start-ups from central Germany presented their innovative concepts and impressed the audience with their innovation and creative spirit.
🎉 Party
At the MENT MediaNight, it was once again time to CELEBRATE. DANCE. CONNECT. With a photo wall, red carpet, food truck and live acts, we made the evening at Kalif Storch an unforgettable one together.
🫰🏻Thank you
A big thank you to our partners, sponsors, speakers, guests – and to our fantastic team of helpers. Together, we have sent a strong signal to the media industry in Thuringia. 💡